Snapchat’s projected 2016 revenue: $300 Million
Even as Facebook and Twitter users are dwindling, Snapchat has been amassing a steady following especially among younger audiences between the ages of 18-24.
Some facts to know are, 73% of Snapchat users are millennials who spend an average of 30 minutes per day scrolling through pictures and videos. An average of 9,000 photos are shared per sec by 100 million daily active users.
With such staggering numbers, it is no wonder that forward thinking organizations have joined the Snapchat bandwagon in order to connect with their customers.
Here are some brands you’d be surprised to know are Snapchatters:
1.General Electric (GE)
GE has mastered the art of staying relevant and creative content by engaging its followers in a dialogue on Snapchat. Users’ questions are tackled by explaining things using scientific concepts in a concise and fun way.
They make being nerdy cool, actually.
2.The New York Times
Perhaps it does make sense that a newspaper uses Snapchat because in this app, there is the option to send snaps, which are photos and videos that self-destruct (once someone opens the content, it disappears) or stories which are compilation of snaps that can be viewed up to 24 hours.
Since news must be timely and precise, this is a good platform for New York Times’ journalists, writers and photographers to showcase their magical skills in creating newsworthy (pun intended) content.
Used mainly by Goldman Sachs to spearhead their recruitment drive, ads advertising jobs “Campus Environmental Leader,” “Youth Sports Coach” and “Crowd Funding Campaign,” were placed and linked to their college recruiting portal.
This is the bank’s bid to capture the attention of graduating millennials and entice them to join Goldman Sachs. Interestingly, universities such as Duke and NYU have also started using Snapchat to recruit high school students.
Looks like even serious educational institutions are looking to launch some light hearted campaigns.
What can a car manufacturer benefit from Snapchat? Apparently, a lot.
During Superbowl XLVIII, Audi turned to a strategic partnership with Snapchat and The Onion to raise awareness with the Millennial demographic. With the help of its agency-of-record, Huge and Onion Labs, the in-house creative services division of The Onion, humorous photos and captions were created in line with typical behavior people – or their pets – may exhibit during the game.
The end results are pretty funny and grew Audi’s Snapchat following by more than 5,500 over the course of the game, reportedly one of the larger spikes Snapchat has ever seen.
This fashion house has been using Snapchat to stream live interviews with Selena Gomez, showcase their fashion shows and products. So now their fans can have front row access to their fashion catwalks, just as Anna Wintour does.
Seems like Snapchat is taking over traditional favourites such as Twitter, Facebook and Pinterest by storm.