Marketing helped Hawkers earn Michelin Star

August 3, 2016 0

Which marketing wizards helped these hawkers bag those much coveted Michelin stars? Little did Mr Chan Hon Meng of Hong Kong Soya Sauce Chicken Rice & Noodles and Mr Tang Chay Seng of Hill Street Tai Hwa Pork […]

 5 Famous Brands You Didn’t Know Were on Snapchat

August 2, 2016 0

Snapchat’s projected 2016 revenue: $300 Million Even as Facebook and Twitter users are dwindling, Snapchat has been amassing a steady following especially among younger audiences between the ages of 18-24. Some facts to know are, […]

Public Relations for Every Artist

August 1, 2016 0

Public Relations can be one of your most powerful marketing tools! Every budding artist or creative professional should use public relations to market their business and for personal branding. This is especially so if you […]

PR Secrets for Startups on a Budget

July 28, 2016 0

Nothing can excite a startup more than a list of PR secrets that comes free of cost. With a tight budget and limited resources, startups can definitely not hire expensive PR agencies. But they can […]

Public Relation and Content Marketing

July 10, 2016 1

Traditionally Public Relation professionals aim to create brand awareness, spread of information between individuals or a company and public. Public Relation professionals’ basic strategies are to gain awareness, establish thought leadership, build a relevant loyal […]

Crowdfunding Campaign: 10 Key Factors

June 20, 2016 0

Crowdfunding Campaign: 10 Success Factors Crowdfunding Campaign started as a means for start-ups to raise funds back in 2008. It is an alternative to venture capitalist investment. SME can now adopt the same model for […]