SEO and Content Marketing
Does SEO and Content Marketing go along well? The answer is Yes. The way to apply SEO in a broader way is to channel its specific technical endeavors into content marketing. SEO creates demand, Content fulfills demand. There is no such thing as SEO without content. There is always a need of keywords and the only way to use those keywords is to employ them strategically in content.
HOW SEO AND CONTENT MARKETING WORK TOGETHER?
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Traditional advertising and marketing has delivers great value in the buying process, but with the advent of the world wide web and digital marketing strategies, it has taken a back seat. Content marketing taps the buying process by raising awareness of solutions and educating consumers about the product or services they may have never considered before. It is an art of communicating with customers and prospects without selling.
It is used by some of the greatest marketing organizations in the world, including Microsoft, Procter & Gamble, Cisco and many more.
SEARCH ENGINE OTIMIZATION (SEO)
“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
Search engine optimization aides in the diversion of traffic towards a company’s website.
How content marketing and SEO (Search engine optimisation)?
Although SEO and Content Marketing are two different things.
Content marketing is broader and more holistic whereas SEO is narrower and more technical. A well-implemented Content Strategy establishes trust in the market. It positions your company in the middle of research and buying process. So that company can take control of what the target audience see, read, think and do.
Some people think that content marketing eliminates the need for SEO which is of course not true. For example, a small vendor who doesn’t have a proper shop, only a small stall in the corner of a fish market, is trying to sell fresh fish early in the morning. The market is full owing to the weekend but he is there, standing and waiting for customers to come. Unfortunately, no one comes, in spite of the best quality of fishes that he has. After sometime he puts up a hording saying “Best and Fresh Fishes – $2 each”. Within ½ hours all his fishes are sold out. Here, the vendor is business groups, fresh fishes refers to quality content, writing on the hording with the right keywords, refers to SEO.
Again, good SEO makes great content even better. It helps audiences to find the value in content. It’s fruitless for a company to create rich content which doesn’t bring results. This is when the company needs SEO. SEO begins with researching and using the right keywords that people often use into their search engines to find things.
For a successful marketing campaign, SEO and Content Marketing complements each other. A video which explains its further
Your SEO campaign will fail unless you integrate content marketing. Your content marketing campaign will fail unless you integrate SEO. They both go hand in glove.