Niche publishing is taking publishing industry by storm. With growing technology and evolved readers, authors are writing on niche issues that target the needs of a specific and relatively small set of readers.
Read 3 tips on niche publishing that might sound simple but are crucial for a niche author’s success.
Niche Publishing should have rare and specialized content
Niche publishing is writing about what you are an expert at. As a subject matter specialist your book provides a solution to problem faced by a specific group of people. A niche publication can be fiction or nonfiction. It can target a small minority community, or a set of people suffering a rare disability. The idea is to offer valuable information to a specific set of people that they cannot find easily elsewhere. The art is to find a perfect niche first. Think about the things that you have lots of expertise and experience and something that is rare and not talked about much. Your potential readers should be actively searching for the niche content that you have in mind.
Niche Publishing needs niche publishers
Amazon’s kindle for eBooks is full of niche categories and niche publishers. No doubt, Amazon is doing a great job providing a superb platform to writers and publishers who want to write on niche matters and publish independently.
But if you want to go for the traditional publishing, then search for publishers that specialize in niche publishing. A niche publisher will know specific marketing tricks to ensure that your work reaches the right set of readers. The publisher will use cutting edge marketing strategy to increase your book’s subscription and build an audience.
Niche Publishing should be updated time and again
Niche publishing is going to be a great success if you keep updating your work. For example, a book on scuba diving can have a part 2 and 3 depending on readers’ response and involvement with the book. The magic word for niche writers is to keep coming back to their readers. Either you can launch a revised edition or come with an up-dated version.
Keep posting excerpts from your niche publication on relevant forums, and indulge in a two-way conversation with your readers. If you feel that the readers are connecting with you for expert advice and benefiting from your book, then plan for a sequel or a revised edition.
Conclusion: Niche publishing is a great way to set you apart as a author who cares for his readers more than anything else!